Our mission is to define consumer needs and develop colour, material, and finish (CMF) strategies for leading brands in transportation, interiors, and consumer products. We focus on identifying and tracking trends, then distilling their commercial value to differentiate products and environments through thoughtful design.
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Strategy, Vision and User Experience
A clear strategy and vision are key to future growth. By observing people and analysing brands and products, we uncover opportunities for new design concepts and product enhancements. TrendWorks’ tailored research and analysis process helps turn trends into tangible commercial value, enabling our clients to differentiate their products through innovative design.
• Trend Research
• Vision Design Story
• User Experience Research
• Brand Landscape Analysis
• Identifying Sustainability Goals and Opportunities
• Vision Design Story
• User Experience Research
• Brand Landscape Analysis
• Identifying Sustainability Goals and Opportunities
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CMF Design and Development
At TrendWorks, we transform brand identity into tangible expressions through Colour, Material, and Finish (CMF) design. By crafting research-driven CMF stories, we future-proof brands and drive innovation across transportation, interiors, and consumer products. Collaborating with suppliers, we create solutions that enhance functionality, foster emotional connections, and improve lifecycle performance, while staying true to the brand’s vision. Committed to sustainability, we actively support the transition to a circular economy.
• Innovation CMF Workshops
• Visual Brand Language Development
• Colour, Material, and Finish (CMF) Strategy
• CMF Development for Material Processes and Environments
• In-Service Troubleshooting to Identify Opportunity Areas
• Defining and Driving Sustainable Material Processes
• CMF Production and Quality Assessment Support
• Visual Brand Language Development
• Colour, Material, and Finish (CMF) Strategy
• CMF Development for Material Processes and Environments
• In-Service Troubleshooting to Identify Opportunity Areas
• Defining and Driving Sustainable Material Processes
• CMF Production and Quality Assessment Support
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Design Communication
Colour is both emotive and a powerful purchase driver—85% of shoppers cite colour as the primary reason for choosing a product. At TrendWorks, we craft stories that resonate and inspire, delivering clear, emotive, and strategic marketing narratives that effectively engage target audiences, from design, marketing teams to operators and end-users. Our goal is to promote both the brand and the final product in a way that captivates and converts.
• Visual and Marketing Storytelling
• Marketing Images and Videos
• Marketing Asset such as colour books, product brochures
• Marketing Images and Videos
• Marketing Asset such as colour books, product brochures
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Ways of Working
Consultancy
We work directly with clients in a partnership to tackle specific challenges and generate new insights that drive product development. Our goal is to deliver actionable solutions that lead to innovative product outcomes.
Collaboration
We believe the best results come from collaboration. By bringing together inquisitive minds from diverse fields—designers, engineers, suppliers, and clients—we foster a mix of viewpoints and expertise that lead to the most effective solutions.
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