We are a dedicated team with over 25 years experience in CMF, Trend Research and Industrial Design.
Our methodology is based on real research, genuine discovery and honed instinct, gained over many years of commercial experience.
With designers based in London, we have access to diverse cultural and technical resources that form the basis of successful works for our clients in Consumer Electronics, Sport, Furniture & Interiors and Transportation markets.
Our methodology is based on real research, genuine discovery and honed instinct, gained over many years of commercial experience.
With designers based in London, we have access to diverse cultural and technical resources that form the basis of successful works for our clients in Consumer Electronics, Sport, Furniture & Interiors and Transportation markets.
Elina Kopola
Founder/Director. CMF specialist
Elina Kopola is the founder and director of TrendWorks, a boutique design house and consultancy specialising in applying research and design of materials to products across a wide range of industries.
With a track record of defining consumer need and developing colour, material and finish strategy for some of the worlds leading brands and consultancies, she focuses on discovering and tracking trends, then distilling their commercial value to differentiate products through design.
Elina focuses on market benchmarking and analysis, trend and CMF (colour, material and finish) research, product portfolio analysis, consumer profiling and persona creation, textile and surface material design, CMF innovation and application, and strategic marketing.
She blends deep research history — including a BA at London’s Central School of Art and Design, an MBA in Design Management at the University of Westminster, and work as an external design assessor at Huddersfield University — with over 25 years of experience across materials and textile design, CMF (colour, material and finish), and trend analysis, working with global clients from her base in London.
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Elina Kopola is the Founder and Leadership Board Member of the Green Cabin Alliance
GCA MISSION
The Green Cabin Alliance brings together experts and organisations from the aircraft interiors industry whose shared aim is to reduce the environmental impact of aviation cabin interiors. By looking across the product lifecycle from design through manufacture, usage and disposal, we will support our members to create a step change in sustainability for the industry.
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